About Digital Monday: the team behind the engine
I spent years building a digital marketing agency. Then I decided to start again.
Nearly 30 years of experience. A completely different way of thinking. And one big question that changed everything.
Steven MoreyFounder of Digital Monday, an Australian-owned companyConnect on LinkedIn
The short version
- Agencies put five people on your account. We replaced them with a digital SEO Manager and a small team.
- What your SEO analyst does in a week, ours does in 15 minutes.
- Changes go live in hours, not months. You just approve them.
What if everything we knew about running a digital marketing agency was wrong?
For years, I built and ran a digital marketing agency with 20 people.
We had talented strategists, SEO specialists, content writers, developers, analysts and account managers.
We worked with some fantastic businesses. We did great work. And I'm proud of what we achieved.
But somewhere along the way, something changed.
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I was spending more time managing the agency than doing the work I loved.
More meetings. More processes. More people involved in decisions that should have taken minutes.
And the cost of delivering great marketing kept climbing.
A client might pay $3,500 to $5,000 a month.
Yet even a relatively simple request could take days, sometimes weeks, to get done.
Not because people weren't working hard.
Because the system itself had become complicated.
And after years of working within that system, I was exhausted.
The old way needed five people. We need one engine.
The old way
- Account director.
- Strategist.
- Content writer.
- Web designer.
- SEO analyst.
Every change goes through all of them.
Weeks.
Our way
- Digital SEO Manager.
- Automation suite.
- A small team who know what they're doing.
Every change goes straight live.
Hours.
Then AI changed everything.
I've been working in digital marketing since I was 14.
That's nearly three decades of watching technologies emerge, industries change and marketing strategies come and go.
I've seen the rise of Google, social media, mobile, marketing automation and countless technologies promising to revolutionise our industry.
But I've never seen anything quite like this.
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AI wasn't simply making existing tasks faster.
It was changing the economics of how those tasks could be delivered.
Work that previously required multiple specialists could increasingly be handled through intelligent systems, automation and experienced human oversight.
And I started questioning everything.
Why does an SEO campaign need so many handoffs?
Why should a client wait a week for a website change?
Why are businesses paying for layers of administration that don't directly improve their results?
And the biggest question of all:
If we were building a digital marketing agency today, knowing everything we know now, would we build it the same way?
My answer was no.
Meet your digital SEO Manager
Your SEO analyst takes a week. Ours takes 15 minutes.
We built a digital SEO Manager that plugs into 63 tools (Google Search Console, Google Analytics 4, Ahrefs, Semrush, DataForSEO, WordPress and more). It pulls your rankings, flags the drops, spots the opportunities and writes the fix list. Every week, without being asked.
We don't paste your data into ChatGPT and hope for the best.
Our shared knowledge engine learns from every site we look after, so every site gets smarter.
Your weekly SEO check
- Rankings pulled
- 3 drops flagged
- Fix list written
15 min
So I spent the next 12 months trying to prove it.
12 months
Not watching AI demonstrations.
Not generating hundreds of generic blog posts.
And definitely not producing the kind of AI content that makes you wonder whether anyone actually read it before publishing.
I wanted to know what genuinely worked.
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I spent thousands of hours experimenting with AI, development, automation, SEO, Answer Engine Optimisation (AEO) and entirely new delivery processes.
I built things.
Broke things.
Rebuilt them.
Tested what could be automated, what still needed human expertise and where AI actually made the work better.
And I learned something incredibly valuable.
AI is only as useful as the experience behind it.
Give someone an AI tool and they'll produce content.
Give someone with nearly 30 years of marketing experience the right AI systems, and you can build something fundamentally different.
Because the technology doesn't know your business.
It doesn't automatically understand your customers, your competitive position or why people choose you.
That still requires strategy.
And strategy is where I've always done my best work.
- 1 week15 min
- MonthsHours
- Plugged into63 tools
- 5 roles1 engine
From $3,500 a month to $500.
From $3,500 to $500 a month. An 86% reduction in starting price.
That was the moment I realised how significant this opportunity could be.
By redesigning how SEO and AEO are delivered, we could offer services $500 a month that previously required a much larger agency budget.
Of course, the scope of a $500 service is different from a traditional $3,500 retainer.
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But the underlying economics have completely changed.
The research. The technical analysis. The content workflows. The optimisation. The reporting.
So much of the repetitive work can now be completed faster and more efficiently.
And that means clients can spend more of their money on actual marketing rather than the machinery behind it.
Better systems.
Less overhead.
More accessible expertise.
That became the foundation for Digital Monday.
You approve. Or don't even bother.
- 1
We find it.
Our digital SEO Manager spots what needs doing.
- 2
You approve.
One click. Or let us approve it automatically.
- 3
It's live.
Automation pushes the change live in hours.
Most of our beta testers just let us get on with it.
I left the agency. And went back to my roots.
Leaving a business you've spent years building isn't a small decision.
There were incredible people, relationships and experiences along the way.
But I knew I wanted to build something different.
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Something that brought back the excitement I felt when I first started working in digital marketing.
Before the endless meetings.
Before the management layers.
Before running an agency became more about running the agency than helping its clients grow.
I wanted to get back to strategy.
Sitting down with business owners.
Understanding their challenges.
Finding opportunities their competitors have missed.
And actually getting things done.
So I started again.
Digital Monday was born.
We rebuilt the agency. Not just the services.
Digital Monday has been designed around a simple idea.
What if we removed everything that slowed good marketing down?
- 01
Your strategist is actually your strategist.
No account manager relaying your questions through three departments.
No repeating your business goals to someone new every few months.
You get direct access to senior marketing experience.
The kind of experience that used to sit behind an expensive agency retainer.
- 02
Changes measured in hours, not weeks.
We've built a new feedback and delivery system designed to turn around routine changes within 24 hours.
Because waiting a week to change something on your website makes absolutely no sense in 2026.
And if something isn't working, we want to fix it while the opportunity still exists.
- 03
Websites built for what comes next.
We spent months developing a different way to build websites.
Fast. Secure. Custom-designed. Easy to manage.
With a proper content management system that puts you in control.
No generic AI-generated designs that all look the same.
No unnecessary plugin dependencies.
And no holding your website hostage inside a proprietary system.
Your website should look like your business, work for your customers and be built to perform across traditional search and AI-powered discovery.
- 04
No AI slop. Ever.
Let's address the elephant in the room.
AI has made it incredibly easy to produce enormous amounts of mediocre marketing.
Generic content.
Recycled ideas.
Websites that look like they were generated in five minutes.
That's exactly what we're trying to get away from.
We use AI to remove repetitive work, accelerate research and improve execution.
But strategy, judgment and quality still matter.
If something doesn't add value, it shouldn't go live.
- 05
Less perfection theatre. More progress.
After nearly 30 years in marketing, I've learned something.
Some of the most expensive conversations in an agency have absolutely nothing to do with results.
Hours spent debating tiny design details.
Weeks waiting for approval on changes that could have been tested immediately.
Endless rounds of feedback driven by personal preference rather than customer behaviour.
We've built Digital Monday around a different philosophy.
Launch quality work. Measure what happens. Learn. Improve. Repeat.
Because the market tells you far more than another internal meeting ever will.
Small by design. Experienced by default.
We don't want to build another 20-person agency just because that's what growth is supposed to look like.
We want to build a smarter one.
One where technology handles the repetitive work.
Where clients get access to experienced people.
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Where pricing is clear, delivery is fast and expectations are realistic.
And where we can help more businesses access marketing expertise that was previously out of reach.
The goal isn't to have the biggest agency.
It's to build the kind of agency we wish had existed years ago.
It started with me. Now it's us.
I launched the Digital Monday beta on my own. Now we're a small team, doing digital the right way.
Steven Morey, FounderConnect with Steven on LinkedIn
After nearly 30 years, I feel like I'm just getting started.
There's something exciting about starting again.
Especially when you've spent most of your career doing things a certain way.
I know what works.
I know what wastes money.
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I've made plenty of mistakes, learned from them and spent thousands of hours understanding what actually helps businesses grow.
Now, for the first time in years, I feel like I can bring all that experience together without the complexity of a traditional agency standing in the way.
That's why Digital Monday exists.
To make experienced digital marketing more accessible.
To make great work happen faster.
And to prove that the next generation of agencies can deliver more value with less overhead.
I'm excited about what we're building.
And we'd love for you to be part of it.
Welcome to Digital Monday.
Steven Morey, FounderConnect with me on LinkedIn
Let's make your next Monday different.
SEO and AEO: $500 a month.
To celebrate our launch, we're offering your first two months free as an introductory offer.
Get experienced strategy, smarter execution and a completely different approach to digital marketing.
Claim my spot: 2 months freeLeave anytime, keep your website.